Dear Valued Subscriber
Welcome to the SA Hometraders’ June Newsletter. The recent xenophobic attacks appear to be a ripple effect of the current economic situation in South Africa. With estate agents already suffering, the construction sector seems to be the latest to succumb, with a drop in residential building plans passed and small building companies facing lack of work. Even in such a volatile environment, SA Hometraders is determined to excel at the forefront of innovative online property marketing and ensure that your product commands the best possible reach.
Find in this newsletter:
- Updates on current activity,
- Information on our cutting-edge new features,
- Advice on technical issues.
At SA Hometraders, our goal is to meet the demand for alternative forms of advertising with progressive online marketing ideas and state-of-the-art design features. If you have not already taken advantage of what we have to offer, please click here for more information.
If you have any queries regarding our various products or services, please don’t hesitate to email us: sales@sahometraders.co.za.
Yours in online marketing
The SA Hometraders Team
Subscriber Update
- SAHT Goes Mobile
SA Hometraders is proud to announce the mobile launch of the national site, which provides additional exposure to an estimated 12 million mobile users in South Africa. The option is available to all WAP enabled mobile phones and can be accessed via http://saht.mobi. Nothing could be more convenient than browsing listings anytime, anywhere from the palm of your hand.
- Welcome Aboard
With the current downtrend in the residential property cycle, it’s vital that you stay a step ahead of your competitors. Having your own website is the ultimate tool, as this allows you to showcase your entire portfolio. Multiple site listings not only extend your reach, they translate into more enquiries and a higher sales turnover.
SA Hometraders is proud to welcome the following new members aboard:
ERA National George Falcon Estates
ERA Port Elizabeth Gold Wave Properties
ERA Upington Nhlanamana Properties
Carol’s Properties Chas Everitt Gansbaai
Platinum Investment Properties Rawson Properties Hermanus
Platinum Affinity Betvick Rawson Properties Cape Agulhas
Summer Homes Rawson Properties Gansbaai
MS Realty Hennily Carstons Properties
Little Mansion Estates
- Legal Update
This month’s legal update from C & A Friedlander Attorneys has to do with Sectional Title. “Sectional title schemes provide an ideal opportunity for developers to reap considerable profits in the real estate market…”
New Features
- Listing on an Overseas Portal
If you are looking for a simple way to download all your listings from SA Hometraders to an overseas portal, this is now possible through an XML feed. If you would like more information on what this is and how it works, please don’t hesitate to contact our IT department: support@sahometraders.co.za.
- Fractional Ownership
Over recent years, the price of property has skyrocketed and with interest rates spiraling, more and more South Africans are opting for fractional ownership as a viable holiday property investment option. In keeping with current market trends, SA Hometraders has included fractional ownership as a residential property type.
- Business Services
There is a Business Services option available for the frontends of SAHT powered websites. Essentially, this is linked to a list of service providers located in specific areas. Agents need to load the list manually from the back office.
Technical Issues
- Change in Details
In order to keep agency websites as current and up-to-date as possible, please be sure to advise the SAHT support team of any change in details, such as email addresses, fax or phone numbers. Email: support@sahometraders.co.za.
Marketing Services
National Site: SA Hometraders has over 600 subscribers, marketing 25000 properties for sale, 4000 rentals and a selection of farms, businesses and commercial developments.
Database of Contacts: This database consists of past and potential clients with whom you wish to remain in regular contact. Ideally, the list should be expanded and updated on an ongoing basis.
Products for Maximum Reach:
- List Management
- Monthly/Quarterly Newsletter
- Electronic Signatures
- Newsflashes
- Various SMS Options
We would be happy to design an appropriate package to suit your particular needs. Should you be in the process of setting up a similar arrangement elsewhere, please don’t hesitate to contact us for a competitive option.
Agency Website Design and Hosting
In addition to the national site, SA Hometraders has designed over 180 agency sites. These sites are template based, but are personalized in terms of look, feel, branding and any additional information that may be required.
The Bottom Line:
- Once-off all-inclusive cost of R3876 for agency website design
- Thereafter a charge of R171 p/m for website hosting
- Subscription fees: R228 p/m for 10 listings or R399 p/m for unlimited listings
- All costs include VAT
If you are interested in taking advantage of this option, have a look at some of the sites that we have designed recently:
We look forward to hearing from you and are more than happy to discuss further detail telephonically, or where practical, it can be arranged for us to call on you. You can email us at sales@sahometraders.co.za.
