Dear Subscriber
Welcome to the SA Hometrader’s Newsletter for May. The Reserve Bank’s decision to hike interest rates yet again and the domino effect inevitably set in motion with the rise in fuel prices is bound to create even more negative sentiment, which we all know has a direct influence on the property market. There are experts who say this is merely a natural period of consolidation sped up by a world economy in crisis. Whatever the case, SA Hometraders understands now more than ever the need to remain at the forefront of innovative online property marketing, ensuring that your product has the best possible reach.
In this newsletter:
- Updates on current activity;
- Information on our cutting-edge new features;
- Advice on recent technical issues.
SA Hometraders is proud to provide top of the range creative marketing services. If you have not already taken advantage of what we have to offer, please click here for more information.
If you have any queries regarding our various products or services, please don’t hesitate to email us at sales@sahometraders.co.za.
Yours in online marketing
The SA Hometraders Team
Subscriber Update
- Your Own Website
With the property market ever tightening, it’s vital that you keep ahead of your competitors. When it comes to marketing property online, the ultimate advantage lies in having your own website, as this allows you to showcase your entire portfolio. Listing properties on multiple sites extends your reach, resulting in a much higher turnover rate. Have a look at some of the new sites we’ve designed recently.
Welcome aboard:
Cape Homes – www.capehomes.co.za
Realtors International – www.realtorsinternational.co.za
Out the Box Realty – www.outtheboxrealty.co.za
Bowring Estates – www.bowringestates.co.za
Gilbert Estates – www.gilbert-estates.co.za
My Own Property – www.myownproperty.co.za
Plovers Realty and Simply Letting are currently under development.
Click here to find out more about the SA Hometraders offering.
- Listings on Regional Sites
You will be interested to know that SA Hometraders is in the process of developing a number of regional sites. This means that your properties can now be listed dynamically on up to 11 different websites should you be active in specific areas, including your personal site, the SA Hometraders website, SA Rentals, SA Developments, SA Farmtraders, SA Commercial Property, Property Genie, iafrica and various others.
Examples of the regional sites are:
www.capetownpropertyforsale.co.za
www.overbergpropertyforsale.co.za
www.durbanpropertyforsale.co.za
www.johannesburgpropertyforsale.co.za
If you would like more information or have a regional site that you would like developed, please feel free to contact us.
- Purging Old Listings
Please be advised that we will soon be deleting sales and rentals listings over a year old. A further reminder will be sent out in due course to remind you to update any listings that are still current.
- Legal Update
C & A Friedlander Attorneys have provided us with an update on Wills and Estate Planning this month. “I am sure that you are familiar with the saying that nothing is certain in life, other than death and taxes. For this reason, if for no other, it is important to ensure that one’s Will is up to date…”
Click here to view the full article.
New Features
- Deeds Lookup
We felt it necessary to reiterate the fact that there is a deeds lookup access service option being developed in the back office. If you have any feedback or would like more information, please don’t hesitate to contact us.
- Photo Guide
The success of marketing a property online is often determined by how well the gallery images have been taken. A guide on How to Take Decent Photos of Real Estate has been compiled and a link is available to subscribers in the back office.
The guide provides valuable tips on:
Operating Your Camera: exposure, lens and model
How to Take a Good Photo: staging, highlighting, composing and timing.
Marketing Services
A brainchild of the Millennium, SA Hometraders now has over 600 subscribers, marketing 23000 properties for sale, 4000 rentals and a selection of farms, businesses and commercial developments. At SA Hometraders, we realise that real estate agencies are increasingly choosing to invest in alternative forms of advertising. Our goal is to meet that demand with progressive online marketing ideas and state-of-the-art design features.
There is also a heightened awareness of the importance of having a database of contacts that is up-to-date. This database consists of past and potential clients with whom you wish to remain in regular contact. Ideally, the list should be expanded and updated on an ongoing basis.
SA Hometraders has created a range of innovative products to ensure maximum reach:
- List Management
- Monthly/Quarterly Newsletter
- Electronic Signatures
- Newsflashes
- Various SMS Options
We would be happy to design an appropriate package to suit your particular needs. Please feel free to call us on 086 110 2379 or email sales@sahometraders should you require our services or any other information.
Should you be in the process of setting up a similar arrangement elsewhere, please don’t hesitate to contact us for a competitive option.
Agency Website Design and Hosting
In addition to the national site, SA Hometraders has designed over 180 agency sites. These sites are template based, but are personalized in terms of look, feel, branding and any additional information that may be required.
SA Hometraders designs agency sites at a once-off all-inclusive cost of R3876. Thereafter, there is a monthly stipend of R171 for website hosting, plus the applicable monthly subscription payments. Agencies have two options when it comes to monthly subscription: either R228 p/m for up to 10 listings, or R399 p/m for unlimited listings. All costs include VAT.
If you are interested in taking advantage of this option, take a look at some of the sites that we have designed:
www.tasselberry.co.za
We look forward to hearing from you and are more than happy to discuss further detail telephonically, or where practical, it can be arranged for us to call on you. You can email us at sales@sahometraders.co.za.
If you would like to buy or sell property in South Africa, please visit www.sahometraders.co.za.
